Archives for March 2012

Didn’t sell your home . . . Listing expired?

Right now you’re probably feeling frustrated, depressed, and maybe just a bit angry. You listed your home expecting it to be sold and expecting to be on your way to a new home or a new adventure by now.

Instead, you watched your home expire off the market unsold.

What happened? Why isn’t it sold?

One of three vital factors was somehow “off.” Even in a market that has a year’s worth of inventory, a home will sell in a reasonable amount of time if the following three elements are done correctly:

  • Price
  • Presentation
  • Marketing

Your agent should have advised you about the proper price for your home in today’s market. Unfortunately, some agents are afraid to tell you the truth about pricing, because the market is down and they know you’ll be disappointed.

Presentation is the area you control. Making your home look more desirable than all others for sale in its price range isn’t done without effort, but it will pay off.

Marketing is your agent’s job, and it consists of many components. Not only must your agent place your home where it will be seen by the greatest number of buyers, he or she must provide enticing photographs and descriptions that show buyers they really must see this house.

I’m sure you don’t want to go through another disappointing experience, and I don’t blame you. But you don’t have to.

Once these three factors are properly in place, you’ll be on your way to seeing a “Sold” sign in the front yard.

Give us a call at 208.928.SOLD – We will be glad to sit down with you and explain how we can make these 3 elements work together to give your home the edge over your competition.

Of course, there’s no obligation.


Ridiculous price – now listed at 49% of current assessed value

Priced at 49% of current assessed value how can you go wrong?

Clean single family ranch style home with sweeping, wide open valley and mountain views creates privacy not normally found in the price range.

Large living room, dining area with sliders to view deck, master bedroom also has a walk-in wardrobe and doors to view deck,

separate utility room, forced air gas heat, oversized heated garage, mature trees, RV parking and more.


Located within 1 mile of the Bellevue city limits, this home has

room to roam and is perfect for that close-in mini-ranch type



Be sure to click on the photos to enlarge.

Short Sales Get Shorter: New Deadlines to go into Effect

As part of a settlement with state attorneys general, the five largest mortgage servicers are adopting new requirements for short sales, which is expected to speed-up what has been known as a lengthy process.

Here are some of the new requirements for servicers under the settlement:

  • Servicers must provide borrowers with a decision within 30 days after receiving a short sale package request.
  • Servicers will be required to notify a borrower, also within 30 days, if any necessary documents are missing to process the short sale request.
  • Servicers must notify a borrower immediately if a deficiency payment is needed to approve the short sale. They also must provide an estimated amount for the deficiency payment needed for the short sale.
  • Servicers are also required to form an internal group to review all short sale requests.
  • Banks will be considered in violation of the settlement requirements if they take longer than 30 days on more than 10 percent of the short sale requests. Violations can carry fines of up to $1 million and $5 million for repeat offenses.

Hallmark Idaho Properties is a specialest is both Short Sale and Bank Owned Properties.

If you need help  . . . give us a call


COMING SOON! Stunning Contemporary in Indian Creek

Coming Soon! Stunning Indian Creek Contemporary with stunning views. Over 4,400 sq. ft., 4 bedrooms, 3 1/2 baths, high ceilings, large window package, great views, 1.669 acres of privacy and more. Many photos now posted online. Click heading for more information, location and more.

RECENT SURVEY: Why online marketing matters to you!

Smartphones and tablets are increasingly becoming a more important marketing tool when selling real estate.

A recent survey shows that 68 percent of mobile users contacted a real estate professional to schedule a showing based on their mobile search.

Even more important, 98 percent of those who reported using mobile devices considered the tools valuable in their home search, and 46 percent said they were “essential.”

It’s important your real estate marketing sales plan be global

This recent study determined buyers are using their mobile devices for . . .

  • 78 percent viewed photos and videos of homes.
  • 66 percent requested additional information about a listing.
  • 60 percent used the devices to find listing details, price, property descriptions and amenities, and contact information.
  • 57 percent used their mobile device to locate a house listing via a GPS.
  • 55 percent searched for homes by city.
  • 42 percent downloaded a home buying search app.
  • 30 percent shared listing information with friends and family.

Before listing your home with an agent be sure to ask for a copy of a written marketing plan, ask if a professional photographer will be hired to take photos of your home, review all current online marketing of homes listed by the specific agent, ask what geographical areas, specific websites, etc. your home will be promoted on, then look at the quality of presentation  prior signing any marketing agreement.

Also inquire about the use of Smartphone QR Codes, viral marketing strategies, subscription based marketing, etc., as this will also determine the amount of activity your home will receive in an already crowded and competitive real estate marketplace.


While real estate is always local, any professional marketing plan should be global.

SOURCE: Real Estate Daily News

PRICE REDUCED: Now $52,550 under current assessed value

Priced at just  $88,300 this single family home is great property for either a permanent residence or use as a super rental investment.

338 sq. ft. heated car garage with ceiling fan and exterior man door.




LOT SIZE: 8,058 sq. ft.

Barron’s names Sun Valley as one of the best places to buy a second home

Last year was brutal for second homes in the  nation’s most affluent areas.  But the market is firming up again.   Here’s Barron’s list, expanded to 20 sites, for  those seeking top-tier  refuges.


In June, Sun Valley and Ketchum are overrun with media moguls, bankers, Internet whizzes and traditional publishers during Allen & Co.’s annual media conference. But normally Sun Valley is just another star-studded, out-of-the-way ski town.

This area, America’s first destination ski resort, was made famous by Ernest Hemingway, who spent his final years here. “Papa” used to throw back a few at Whiskey Jacques’, a Ketchum saloon that retains its country charm and following.

The Casino Club is still a favorite haunt even though the slots have long been banished.

Sun Valley has a ski-circuit rep as a hard-partying town after an equally busy day on Bald Mountain (known as Baldy).

The new kid on the block is the Cellar Club, where actor Bruce Willis has been spotted toward closing time.

Median Price 2010: $1 million

Median Price 2011: $875,000

Click to read Barron’s Article

51% of Americans want to buy a home

Fifty-one percent of Americans in a recent poll say that if their financial situation were to improve, they’d buy a home. Coming in second on the list of wishes, they’d make repairs or improvements to the home they already have, according to the poll of more than 1,400 Americans conducted by the National Foundation for Credit Counseling Web site, www.DebtAdvice.org.

Fifty-one percent of Americans say they want to buy a home

Meanwhile, 17 percent of Americans polled said they’d upgrade their car and 9 percent said they’d take a vacation.

“Home ownership has traditionally been a part of sound financial planning,” says Gail Cunningham, spokesperson for the NFCC, a nonprofit credit counseling organization. “With a combined total of 74 percent of respondents selecting a home-oriented option, the poll results strongly suggests that people continue to place value in owning a home, and are anxious to buy a house or improve their existing one.”

SOURCE: Realtor Daily News

Consumer Attitudes about Personal Finances and Housing Stabilize

Americans’ concerns about key economic and housing issues are beginning to subside, according to results from Fannie Mae’s February 2012 National Housing Survey. Consumers’ attitudes have stabilized across most indicators – including personal finances, housing, and employment – demonstrating their sense that downside risks have abated somewhat compared to late summer and fall of 2011. While Americans’ confidence in the direction of the economy has been the most pronounced (35 percent think that the economy is on the right track, up 19 percentage points since November, and 57 percent think the economy is on the wrong track, down 18 percentage points since November), their confidence about personal financial situations, household income, and household expenses, as well as attitudes about homeownership and renting is holding at steady levels. At the same time, Americans’ concern about losing their job in the next 12 months has stabilized since the late fall, with 76 percent of Americans saying they are not concerned in February 2012, compared to 70 percent in November 2011.

“The pickup in the pace of hiring over the past few months has helped soothe consumer concerns, lifting their moods regarding their personal finances, the direction of the economy, and their views on the housing market,” said Doug Duncan, vice president and chief economist of Fannie Mae. “As a result, we’ve seen more potential for economic upside, creating a more balanced near-term outlook.”


The Economy and Household Finances
  • The rise in confidence in the economy’s direction continued this month, with 35 percent responding that they think the economy is on the right track, a 5 percentage point increase from January. The percentage of respondents who say the economy is on the wrong track dropped to 57 percent, a decline of 6 percentage points.
  • Only 12 percent think [Read more…]

Fixed-rate Mortgages Remain at or Near All-time Lows

MCLEAN, Va., March 8, 2012  Freddie Mac today released the results of its Primary Mortgage Market Survey® (PMMS®), showing fixed-rate mortgages at or near their 60-year lows helping to drive record high homebuyer affordability. The 15-year fixed, a popular choice among refinance borrowers, averaged a new all-time record low of 3.13 percent.

News Facts

  • 30-year fixed-rate mortgage (FRM) averaged 3.88 percent with an average 0.8 point for the week ending March 8, 2012, down from last week when it averaged 3.90 percent. Last year at this time, the 30-year FRM averaged 4.88 percent.
  • 15-year FRM this week averaged 3.13 percent with an average 0.8 point, down from last week when it averaged 3.17 percent. A year ago at this time, the 15-year FRM averaged 4.15 percent.
  • 5-year Treasury-indexed hybrid adjustable-rate mortgage (ARM) averaged 2.81 percent this week, with an average 0.7 point, down from last week when it averaged 2.83 percent. A year ago, the 5-year ARM averaged 3.73 percent.
  • 1-year Treasury-indexed ARM averaged 2.73 percent this week with an average 0.6 point, up from last week when it averaged 2.72 percent. At this time last year, the 1-year ARM averaged 3.21 percent.

Average commitment rates should be reported along with average fees and points to reflect the total upfront cost of obtaining the mortgage. Visit the following links for Regional and National Mortgage Rate Details and Definitions. Borrowers may still pay closing costs which are not included in the survey.


Attributed to Frank Nothaft, vice president and chief economist, Freddie Mac.

  • “With these historically low rates and declining house prices, the typical family had more than double the income needed to purchase a median-priced home in January, according to the National Association of Realtors® Housing Affordability Index which registered the highest reading since records began in 1970.  In fact, the Corelogic® National Home Price Index fell for the sixth consecutive month in January to the lowest level since January 2003. This high level of affordability likely contributed to the recent two-week rise ending March 2nd in mortgage applications for home purchases.”


Lead Generation

Market Statistics

  • 11.77,13.65,14.63,15.16,14.55,13.11,11.37,11.11,10.75,10.02,9.92,9.83

Information is deemed to be reliable, but is not guaranteed. © 2018