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VIDEO: Idaho – Nothing to whine about here . . .

A new video from Idaho’s wine industry tries to debunk a myth about a certain Idaho agricultural product.

“It gets tiring,” a bearded man says to the camera. “Everywhere I go … people just assume I make wine. They say things like, ‘Oh, you’re from Idaho. You must work at a winery.’ … Truth is, I’m a potato farmer.”

The tongue-in-cheek video cuts to a brown-haired woman describing her struggle, as an outfitter, to convince wine-happy tourists to take a chance on Idaho’s rivers and outdoor activities. She sulks outside a wine bar, looking through a window at people wearing berets and sipping glasses of red.

The video “Idaho: More Than Just Wine!” was created by the Idaho Wine Commission. The commission used $7,000 from a recent grant to hire the Boise company Rizen Creative to make a video.

“You guys, we need a wine video, and whenever I travel, people make potato jokes,” Moya Shatz Dolsby, executive director of the wine commission, told the marketing and production team. “The [Idaho] Potato Commission has done a phenomenal job, so let’s play off it.”

She asked the team to play off Idaho’s well-known rivers and outdoors, too.

Rizen worked with local actors Aaron Kiefer and Lisa Hawkes and local videographer Travis Swartz, shooting over a day and a half in late October.

Katie Meyers, account manager for Rizen, knew the video “had to resonate, break through all the video clutter out there — something that was memorable and funny,” she said.

The commission plans to enter the video in a contest this August for Wine Spectator magazine.

Since the video went live on YouTube in mid-January, Dolby has been addicted to watching the number of views climb into the thousands, she said.

Idaho Potato Commission CEO Frank Muir hadn’t seen the video — he’d only heard about it — when the Statesman called him to ask his thoughts on Idaho’s wineries riffing on the famous spud.

With a reporter hanging on the phone line, Muir watched the video on his computer. There were chuckles. And a belly laugh or two.

“That’s cute,” he said. “I think it’s a great parody.”

SOURCE: Idaho Statesman

VIDEO: Ho Ho Handrails Holiday Rail Jam

This is a video of the first rail jam of the season this past Friday at Dollar Mountain in Sun Valley Idaho.

Thanks to the Sun Valley Resort we can share this video.

VIDEO: Go Big in Sun Valley Idaho

A Terrain Park Nothing Less Than World Class

Sun Valley’s track record for quality park offerings is taking the high road after receiving coverage in 22 national magazines, hosting 11 major photo shoots and finding our way into Level 1 productions feature film “Eye Trip,” “After Dark”, and “Sunny” – along with Burton featuring Sun Valley shots in “Standing Sideways,” and “13”.

This year, Sun Valley will be right back on it, delivering a new 22 foot superpipe & a brand new cross course along with relationships involving Smith Optics and CandyGrind Apparel. Sun Valley looks forward to its Fourth season ahead with momentum climbing toward the top of the terrain park industry.

Learn More . . .

VIDEO: Holidays in “Sun Valley”

 

Just a few of the activities now in full swing for the holidays in Sun Valley Idaho

Video: 78th Winter Season Opening Day


Sun Valley’s 78th ski season is now underway with skiing and riding on Baldy and Dollar. New terrain will open as conditions permit. Dollar Mountain will remain open through December 1st, then re-open for the season on December 14th. With the holiday season upon us, the Sun Valley Village will be alive with winter activities, shopping and special dining options. For updated snow conditions call 800-635-4150 or go to the Sun Valley mountain reports page.

VIDEO: Sun Valley Nordic Skiing Guide


It’s time to start gearing up for ski season as opening day is just around the corner.

The Sun Valley Nordic & Snowshoe Center is located at the 58,000 square-foot Sun Valley Club in the backyard of the world famous Sun Valley Lodge. This stunning facility features a restaurant, lounge, bar and locker rooms, along with equipment repair, rental and storage. Indoor virtual golf also adds to the list of extras.

Nordic Skiers’ Shangri-La
You will experience some of the best cross-country skiing in America, with unmatched trail quality, training programs, clinics, rentals and state of the art Clubhouse for skiers of all levels. With over 40km of trails groomed daily for skate and classic skiing, the Sun Valley Nordic & Snowshoe Center provides the ultimate experience. Gentle terrain morphs into challenging hills as the trail network leaves the Sun Valley Club.  At 6000 feet, our trail system maintains consistent conditions without leaving you gasping for air. Top off your day of skiing or snowshoeing with a delicious lunch or hot beverage served daily at the Sun Valley Club.

Snowshoe Fun in the Sun 
Get off the skis and try something different this season. Meandering through the stunning terrain surrounding the Nordic & Snowshoe Center our snowshoe trails provide your whole family a fun, unique and inexpensive winter sport experience. Snowshoe equipment for all ages is available for rent at the Sun Valley Nordic & Snowshoe Center.  

Sun Valley Nordic & Snowshoe Center:  (208) 622-2250  
Located in the Sun Valley Club just 1/2 mile east of the Sun Valley Lodge.

Call (208) 622-2250 for more event information

Download  Nordic brochure including new location info & trail map!

SOURCE: SunValley.com

VIDEO: Existing-Home Sales Fall But Prices Rise

 

Existing-home prices are continuing to edge up across the country, but sales aren’t keeping pace. Here are five key indicators for the housing market from the National Association of REALTORS® ‘latest existing-homes report, which reflects September data:

  1. Home prices: The median price nationally for an existing home in September was $199,200, up 11.7 percent from a year ago. Home prices have had 10 consecutive months of double-digit year-over-year increases.
  2. Home sales: Sales of existing single-family homes dropped 1.5 percent in September to a seasonally adjusted annual rate of 4.68 million. However, sales remain 10.9 percent above year-ago levels. Meanwhile, existing condo and co-op sales dropped 4.7 percent in September but are 8.9 percent above year-ago levels.
  3. Distressed homes: Foreclosures and short sales accounted for 14 percent of September sales. That’s up from 12 percent in August. A year ago, distressed home sales made up 24 percent of the market. “Lower levels in the share of distressed sales account for some of the growth in median prices,” NAR notes. In September, foreclosures were sold at an average discount of 16 percent below market value; short sales were being discounted by an average of 12 percent.
  4. Inventory: Housing inventory in September held steady, with a 5-month supply at the current sales pace. NAR’s report shows that 2.21 million existing homes were available for sale in September. For-sale inventory is 1.8 percent higher than a year ago.
  5. Days on the market: The median time on the market for all homes was 50 days in September, up from 43 days in August but down from 70 days a year ago. Short sales were on the market for a median of 93 days in September; foreclosures were at 43 days. NAR notes that 39 percent of homes sold in less than a month in September.

SOURCE: Realtor Mag.

VIDEO: The Marketing Alliance Activities and Status Report


For “Visit Sun Valley” executive director Arlene Schieven, there were the typical surprises that came with a new job when she moved to the Valley two years ago to lead the promotion initiative, but none greater than having to adjust to a relatively small million dollar budget. The native Canadian, having spent more than a decade working for Whistler with marketing budgets well into the tens of millions, Schieven has remained constantly challenged on how to spend such limited resources to have the most marketing impact.

In her interview with the Keystone early last August, Arlene shares her thoughts on where . . . Read More

SOURCE: Ketchum Keystone

VIDEO: Are we still heading toward 5% mortgages?

Prospective buyers who have been shying away from the housing market due to rising rates may have reason to start shopping again.

On Wednesday, the Federal Reserve surprised market watchers when it announced that it would not start tapering its purchases of mortgage-backed securities and Treasury bonds.

100912RATES

Mortgage rates have risen significantly amid concerns that the Fed would cut back on its $85 billion a month bond-buying program. Rates on a 30-year fixed mortgage are currently averaging 4.6%, up from 3.35% in early May. That rate increase has meant an extra $140 a month in payments for a homebuyer with a $200,000 30-year loan.

But now that the Fed has said it will continue to purchase the bonds, rates will likely retrace some of those gains, said Keith Gumbinger of mortgage information provider HSH.com.

Buyers may have reason to start shopping again

“Now, we do have some space for rates to fall,” he said. “I don’t expect a plummet, just a drop of 0.1 percentage points or so over the next week or two.”

Should the economy gain more momentum, however, fears that the Fed will taper off its bond purchases will most certainly resurface and rates will move higher again, he said.


Frank Nothaft, chief economist for Freddie Mac, expects rates to hit about 5% by mid-2014. That’s an increase of less than $24 a month for every $100,000 borrowed — enough to weed out borrowers who are struggling to afford homes but not enough to impact overall demand.

Despite recent increases, rates are still low by historical standards. During the housing boom years, they typically ranged between 6% and 7%.

And higher rates should prompt some banks to ease up on their lending standards, helping more people to buy homes, said Jed Kolko, chief economist for Trulia.

“Rates will be slightly higher next year but not enough to derail the housing market recovery,” he said.

SOURCE: CNN Money

VIDEO: Starting to Become Easier to Get a Mortgage

Sept. 16 (Bloomberg) — In today’s “This Matters Now,” Doug Lebda, founder and CEO at Tree.com, talks with Tom Keene about the mortgage market and why it is becoming easier for lenders to secure a mortgage. He speaks on Bloomberg Television’s “Bloomberg Surveillance.”