For “Visit Sun Valley” executive director Arlene Schieven, there were the typical surprises that came with a new job when she moved to the Valley two years ago to lead the promotion initiative, but none greater than having to adjust to a relatively small million dollar budget. The native Canadian, having spent more than a decade working for Whistler with marketing budgets well into the tens of millions, Schieven has remained constantly challenged on how to spend such limited resources to have the most marketing impact.
In her interview with the Keystone early last August, Arlene shares her thoughts on where . . . Read More
SOURCE: Ketchum Keystone