Skip A Real Stone On A Sun Valley Lake From Your Computer
Sun Valley provokes those needing an escape from their hectic, technology swamped lives a chance to break out and skip a stone from their computer using a unique, immersive, digital experience to remind them to disconnect and recharge. Users are able to enter a contest to win an all expenses paid trip to Sun Valley this summer!
Visit Sun Valley and Sun Valley Resort invite those seeking solace from their hectic work schedules to “Skip Town” through an immersive, digital, real time experience. Visitors to stoneskippingrobot.com find themselves on a pristine mountain lake where they can use technology to skip a stone across water, right from their computer.
To enter, entrants pack a virtual car for their dream 5-day vacation in Sun Valley choosing from a robust selection of prizes.
The user controls the trajectory and power of their stone toss from their keyboard and watches their stone skip in real time. Users can then post a video of their “skip” on Facebook and Twitter as well as compare results on the leaderboard, inviting their friends to try and beat their toss.
While virtually escaping to Sun Valley, skippers can also enter to win an all-expenses-paid trip for two with the “Pack Your Getaway Car” contest. To enter, entrants pack a virtual car for their dream 5-day vacation in Sun Valley choosing from a robust selection of prizes. From mountain biking and horseback riding, to fine dining and live performances, the car continues to fill with incredible Sun Valley offerings. Once the car is full, the contestant closes the doors to the car and is entered to win their customized Sun Valley experience.
“We want to remind people to turn off from their hectic lives, and re-energize in Sun Valley where you can skip a stone in real life! Sun Valley offers an incredible summer line-up of events and offerings for the whole family to enjoy” said Visit Sun Valley president and CMO, Arlene Schieven. “Skippy is a unique and fun concept that engages people in a little mountain fun, no matter where they are and is a nice reminder that a vacation in beautiful Sun Valley will do the body and the mind good.”
“Skippy” is skipping stones from July 9 through July 14, 9 a.m.- 5 p.m. daily, Mountain Daylight Time. The “Pack Your Getaway Car” contest runs from July 9 through July 22.
Ad agency, Eleven Inc., engineered and built the stone-skipping robot (“Skippy”) in-house, and partnered with satellite internet provider, TodoCAST, to enable remote control of the robot. “Skippy” is skipping stones from July 9 through July 14, 9 a.m.- 5 p.m. daily, Mountain Daylight Time. The “Pack Your Getaway Car” contest runs from July 9 through July 22.
Click here for a video short on the building of “Skippy”: http://www.eleveninc.com/clients/11/skippy_robot_web.mov
SOURCE: PR Web